Your make-up artist for your projects in Switzerland and Europe

Laurence

The art of make-up is, above all, an encounter between skin, light and emotion.

Portrait de Laurence Sallaz, maquilleuse professionnelle à Genève.

For over thirty years, Laurence has been shaping beauty with a rare rigor. Founder of Laurence Makeup & Hair, she has established herself as one of the pioneers of professional makeup in French-speaking Switzerland – renowned for her artistic eye, technical precision and ability to sublimate without ever transforming.

A signature born of passion

It all began in 1993. At just twenty, Laurence became one of Switzerland’s youngest entrepreneurs, driven by a deep intuition: beauty is not a mask, but a revelation. Trained by international make-up artists and inspired by the catwalks, photo studios and film sets, she creates her own approach: an elegant, luminous and timeless aesthetic.

A journey at the crossroads of art and image

Over the years, Laurence has surrounded herself with an exceptional team of hairdressers, photographers, videographers and stylists, all united around the same vision of refinement. Together, they sign collaborations for prestigious brands, magazines and events, as well as corporate and editorial shoots and haute couture weddings.
Each project becomes a living tableau, where make-up tells a story: that of a woman, a brand, an emotion.

Tailor-made solutions

At Laurence Makeup & Hair, every service is conceived as an experience. From wedding formulas to corporate sessions, from fashion campaigns to private workshops, Laurence makes it a point of honor to offer a personalized, precise and elegant service: textures, color harmonies and light are studied down to the smallest detail, to reveal the essence of each face.

A contemporary vision of beauty

Through her art direction and media agency New Sight, Laurence is now exploring new horizons: editorial, image creation and visual communication.

Its ambition: to create bridges between make-up, photography, fashion and digital, in order to offer brands and individuals a holistic and contemporary approach to beauty.