Colored mascara: the bold trend that will revolutionize eyes in 2025!

Colored mascara: dare the vibrant touch that lights up your eyes!

I’ve always said it: make-up is an infinite playground. And this season, a bold trend is making its mark on catwalks and streets alike: colored mascara. Gone are the days of classic black, replaced by vibrant shades that awaken the eyes in the blink of an eye! Electric blue, emerald green, deep violet or sophisticated burgundy… Lashes are adorned with original shades for an effect as subtle as it is daring.

Why use colored mascara?

Long reserved for catwalk backstages or artistic makeups, colored mascara is now making its way into our everyday beauty kits. And with good reason: it enhances all iris colors. A cobalt blue intensifies brown eyes, a plum enhances green irises, while a deep green magnifies hazel eyes. It’s a fun way to add a touch of pizzazz to your make-up without overdoing it.

What colors to choose in 2025?

In 2025, certain shades stand out in particular and promise to sublimate every look:

Différents styles de maquillage des yeux colorés.
  • Deep Bordeaux: Ideal for a sophisticated look, it adds subtle intensity to lashes and flatters all eye colors.
  • Bright blue: From cobalt to electric blue, this bold color brightens the eyes and creates a modern, dynamic effect.
  • Olive green: Elegant and original, this soft green blends perfectly with golden complexions and hazel irises.
  • Powder pink: Delicate and romantic, it adds a touch of softness ideal for subtle, feminine make-up.

How to wear it well?

The trick to a successful makeover with colored mascara is balance. For a discreet yet elegant look, I like to apply it only to the tips of the lashes, after a first coat of black. The effect is subtle but catches the light beautifully. For a more assertive look, I dare to go for a total color look on the upper lashes, keeping the rest of the make-up minimalist: a fresh complexion, well-groomed eyebrows and a nude mouth.

Another chic alternative? Combine colored mascara with ultra-fine black liner to give structure to the eyes. It’s the ideal combination for those who want a touch of originality without straying too far from classic make-up.

My top recommendations

If you want to get started, here are a few essential references:

  • Yves Saint Laurent – Mascara Volume Effet Faux Cils in Bleu Majorelle: intense pigmentation and impeccable hold.
  • Dior – Diorshow Iconic Overcurl in Plum Violet: perfect for a sophisticated, enveloping effect.
  • Lancôme – Monsieur Big in Emerald Green: for bewitching eye depth.
  • Chanel – Le Volume in Rouge Grenat: ideal for captivating, bold eyes.

Colored mascara is definitely my ally of the moment for energizing make-up in a single gesture.

And you, would you dare this trend? Which shade appeals to you?