La Grande Tendance Maquillage 2024-2025 : Les Grandes Tendances à Adopter
As a make-up professional, you know better than anyone that the world of beauty is constantly evolving. The Autumn-Winter 2024-2025 season promises to be rich in contrasts and daring in the world of make-up. As the cold weather sets in, make-up trends are warming up with looks that are both sophisticated and avant-garde. Here are the top trends to adopt to look your best this winter.

A flawless, velvety complexion
This season, the complexion is of paramount importance. Gone are the ultra-glowy finishes of summer, replaced by a velvety, matte complexion that stays luminous. Mattifying foundations and medium-to-high-coverage foundations are the allies of this trend. The idea is to achieve a perfectly even complexion, with a touch of light powder to set and mattify. Blushes come in soft shades like powder pink or peach, applied lightly for a subtle healthy-glow effect.
Intense Graphic Eyes
Autumn-Winter 2024-2025 sees a resurgence of intense, graphic looks. Eyeliners are worn more boldly, with thick lines, graphic shapes or extended wings for a dramatic effect. Dark colors like black, midnight blue or burgundy dominate, but metallic hues like silver or gold are also very much in evidence to add a touch of glamour. Smokey eyeshadows are back, but revisited with richer, deeper shades.
Metallic and Shimmering Shadows
Metallic, shimmering eyeshadows are everywhere this winter. Whether for a subtle daytime look or a more pronounced evening makeup look, metallic shadows add a touch of light and sophistication. Colors like copper, rose gold and bronze are very popular, bringing warmth and sparkle to the eyes. For the more daring, touches of glitter can be added to the mobile eyelid for a festive effect.
Dark and Bold Lips
Lips take center stage with deep, bold shades. Burgundy, plum and even black are popular choices this season. Matte finishes are particularly in vogue, offering long-lasting hold and strong visual impact. For a more modern look, lips can be slightly diffused at the edges for a “blurry” effect that softens the intensity of the color while remaining chic.
Natural but Defined Eyebrows
Eyebrows continue to play a central role in this season’s looks. Natural yet well-defined, they frame the face with precision. Tinted gels and brow pencils provide structure without overloading, and brows are often lightly brushed upwards for a more modern, dynamic effect. The emphasis is on natural shape, with just the right amount of definition to balance the face.
Product versatility
Multi-functional products are essential for this season, allowing you to create varied looks with a reduced make-up kit. For example, a dark lipstick can be dabbed onto cheekbones for a matching blush, or a golden illuminator can be used for both eyes and face. This minimalist yet creative approach lets you play with textures and colors, while making your beauty routine easier.
Autumn-Winter 2024-2025 is marked by an approach to make-up that combines boldness and sophistication. Whether it’s an intense graphic look, dark velvety lips or a perfectly matte complexion, this season’s trends offer numerous possibilities for expressing your personality while remaining at the cutting edge of fashion.
As a make-up professional, this is the perfect opportunity to play with these new trends to create unique and inspiring looks for your customers. The cold season is shaping up to be more glamorous than ever, so are you ready to warm hearts with these trends?



